Sell Your Handicrafts and Local Products to Travelers
Amel Ul Mulk
1 August 2026 · 3 min read

Key facts
- Sector
- Retail
- Location
- Pakistan
Highlights
- Sell direct, keep the artisan margin
- Crafts, gems, wool, honey, shawls
- Add a workshop for extra income
- Every region has a product travelers want
Every region of Pakistan makes something travelers want to take home. Sindhi ajrak and rillis. Hunza and Chitrali wool caps and shawls. Skardu and Gilgit gemstones. Hala pottery. Swat honey. Truck-art trinkets. And almost everywhere, the artisan who actually made it earns the least, while shops in the city take the margin. Selling direct fixes that.
A real example
Picture a woman in interior Sindh who block-prints ajrak by hand, the way her family has for generations. For years she sold to a middleman for a small fixed price. Now she lists her ajrak online and adds a short workshop where travelers try the printing themselves. Guests buy a piece, pay for the workshop, and order more once they are home. Her hunar, her craft, finally earns what it is worth.
What you can sell
- Textiles: ajrak, shawls, rillis, embroidered pieces, wool caps.
- Gemstones and jewellery from the northern mines.
- Pottery, woodwork, and truck-art pieces.
- Food products: honey, dried fruit, apricot oil, mountain herbs.
Why sell direct
When a traveler buys straight from you, the artisan, you keep the margin the shop used to take. The traveler gets the real thing, with a story behind it. Better still, they message you after they reach home and reorder, or they send their friends. Aap ka hunar, aap ki qeemat.
What you can realistically earn
It depends on your craft and your volume, but the pattern is simple. Cutting out the middleman usually means keeping a much larger share of every sale. Repeat online orders from travelers you met add a steady stream on top of your festival and season sales. A single well-photographed signature product can grow into a small business.
How to start on Pakistan Locals, step by step
- Create a host account and finish CNIC verification.
- List your products with clear photos and honest descriptions. Say whether it is pickup, an arranged delivery, or a workshop visit.
- Tell the story: who made it, where, and how. That is what makes it worth more than a plain market piece.
- Go live after review.
What Pakistan Locals handles for you
You are not on your own. Here is what the platform takes care of so you can focus on your guests:
- Verification. Every host is CNIC-checked, so guests trust you before they even message.
- Bookings. Travelers find you, book, and pay online. No haggling on WhatsApp.
- Payments. Your money reaches your bank account or mobile wallet after the booking.
- Support. If something goes wrong, there is a team to help both sides.
You keep the bulk of every booking. You set your own price. You choose your own days. Simple.
Add a workshop and earn twice
Do not only sell the shawl. Let travelers watch it being woven, or try block-printing an ajrak themselves. A hands-on workshop earns a fee on top of the sale, and guests leave as customers for life. It is also a chance to share your skill with pride, which is worth something too.
The honest truth
Selling direct means you handle photos, messages, and packing yourself, and online orders take time to build. Some months are busy around festivals and the tourist season; others are slow. But you keep far more of each sale, and you build a name for your craft that a middleman could never give you.
Questions people ask
Can I sell if I make only a few pieces? Yes. Quality and story matter more than volume. A few loyal buyers can be worth a lot.
How do I ship to buyers in the city? Arrange delivery for orders, and pack well so nothing breaks. Reliable delivery brings repeat orders.
How do I get paid? Through the platform, to your bank or mobile wallet.
Ready to start? It is free to list. Become a host on Pakistan Locals. Create your account, get CNIC-verified, and put up your first listing today. Aaj se shuru karein.